Running an impact business doesn't have to be lonely...

Join a supportive community of people who share your values and support your goals!

#EthicalHour is the go-to community for Big Why Business Founders

You'll feel right at home here if...

  •  You’ve already got, or you’re preparing to launch, a product or service with strong ethical and sustainable values
  • You’re yearning to reach a mainstream audience, sell more and create meaningful change at a larger scale
  • You’re committed to making a positive impact through your business, and you want to learn the best ways to make the biggest difference on the limited time and budget you’re working with
  • You’re ready to take your income, influence & impact to the next level. You know the why, but you’re not always clear on the how.
  • You’re tired of spending countless hours trawling the internet – piecing together advice and trying to find new opportunities. You wish someone could just deliver them direct to your inbox and give you a roadmap to follow!
  • You’re sick of seeing the big brands get ahead by greenwashing their way to the top, and you want to give them a run for their money, because you know your brand is better in all the ways that count
  • You want to exchange ideas, collaborate and form new friendships with like-minded changemakers around the world

Our members are bringing their big, beautiful vision for change to life...

 With our support, training and expertise...

  • their ethical & sustainable products are reaching a mainstream audience – changing hearts, minds and customer behaviour (and making money)
  • their message is getting heard at a higher level, creating deep change for people and planet
  • they are living and working on purpose, creating a legacy they can be proud of…and they’re doing it all with a community of like-minded changemakers by their side, who totally get what they’re trying to achieve – cheering them on, lifting them up and making sure they’re never alone!


"It's transformed my business!"

"This community has helped me transform from a try it all, hobby-style business to one with focus, intention and clear goals. I feel part of a movement and on a path with a manageable journey that will be sustainable for me as well as the planet. The masterclasses and network are my favourite things, pushing me to think deeply and increase my authenticity."

- Libby, Every Origin

What you get when you join...

You can join the #EthicalHour network for free and begin connecting with fellow changemakers who share your values. We'll keep you up to date with the latest sustainability news and activism campaigns, and you can use our #ShopEthicalInstead space inside the community to find and recommend ethical and sustainable products.

Plus, as a member of our Big Why Business Founder's group, for just $29.99 a month, you'll get:

  • Monthly live masterclasses from industry leading experts, on marketing, mindset, business and sustainability - all tailored to your triple bottom line of people, planet and profit

  • On demand access to the internet’s biggest resource library for ethical and sustainable business owners – full of training to help you get lightening fast answers to those pesky questions that pop up in the middle of the night and keep your confidence and productivity levels high

  • Regular Q&A sessions and access to our extensive network of suppliers and business experts

  • Peer to peer support from a non-judgemental community of small business owners who share your vision and values

  • Exclusive promotion opportunities and discounts on software and services from our network of trusted partners

How we give back

Through our #GiveAsYouGrow program, we give back to important causes, thanks to our members:

  • An income generating mango tree planted every month, for every paying member - to empower families and fund children's education
  • 1 day of business training funded for a female entrepreneur in Uganda, for every masterclass watched on demand
  • A % of sales revenue invested in microfinance loans for entrepreneurs in developing countries, with repayments used to fund more loans

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